Did you know that over half of the people viewing your website are likely doing so from

their mobile device? If you have a website for your business this is vital information!

The world of marketing has changed drastically over the last few years. Things are now quick and mobile. That might scare people, and it should a little, but it also creates so many opportunities.

The main question of marketing, “How do I reach my target audience?” hasn’t changed much; however, the method behind that question has drastically changed. Not only do we have multiple digital platforms and promotional methods, but we also have new tools that can help us analyze data like never before. It is vital for digital media marketers today to understand what social media management tool is best, what is A/B testing, how do I get the most out of Google Analytics and so much more and to know that the answers to those questions will vary case by case.

I have had the opportunity to learn from A/B testing, utilize Google Analytics and grow a social media following.

Though the many changes of the last year, I have successfully managed multiple social media accounts, I have engaged our audience, provided them with what they needed at the time and continued to exceed conversion goals for sales, events and activities. The amount of work taken to exceed these goals has been an enormous undertaking and has included consistent development and adjustment of content, increased engagement on all platforms, additional content and investment in creation of Instagram Reels and guides.